Redefine the concept of a hostel, from a cheap bed to a whole travel experience.
It was an incredibly fulfilling project that allowed me to create and direct the company's visual identity. I oversaw the visual representation of the brand, from its early beginnings with only one location and 30 beds, to its growth into five locations, with over 300 beds, four restaurants, and a coffee shop. Through my work, I helped to establish a unique identity that captured the company's exceptional approach to hospitality.